This year in the U.S., Mother’s Day will be celebrated on Sunday, May 8. And as expected, it will be celebrated in a big way – but even more so this year with the demand for fresh flowers and consumer spending on course to well exceed that which the industry experienced for Valentine’s Day. Now that’s a lot of love!
“All of us at Prime Logistics are now in full swing responding to the surge in for our customers in advance of Mother’s Day,” says Yulieth Onofre, sales manager of Prime Logistics Group, based in Miami. “In fact, we expect that our gateway hubs in South America, North America, and Europe will all see record volumes of fresh flowers and plants pass through this year.”
Employees across the Prime Logistics system are presently hard at work, adeptly handling the required international shipping paperwork, dealing with Customs, and arranging for fast transport of these delicate perishables via dozens and dozens of air cargo flights. “Throughout the entire process, our team is tirelessly committed to ensuring a quick, efficient journey to the end customers,” Onofre notes.
From Farm to Mom’s Arms
The first step in transporting this time- and temperature-sensitive cargo is delivery from the source — the outlying flower farms — to company facilities at the airports serving Bogota and Quito. Here, sister-company Prime Fresh Handling employees immediately steer the bulk product into the company’s temperature-regulated warehouses for pre-cooling and other steps necessary to ensure safe and prompt loading onto waiting outbound cargo aircraft.
Brimming with fresh flowers and plants, as soon as the aircraft arrive at their designated downline ports, ground workers again immediately take the reins, ensuring all procedures are followed for a swift handoff to the waiting floral wholesalers, retailers, and other corporate customers and/or to connecting flights.
“Seven days a week, 365 days a year, our staff delivers on their promise to provide the fastest and most professional service for our multiple clients. I cannot stress enough that each member of the Prime Logistics team is critical to the end result,” says Onofre. “But on this most special day, nothing is more important than that moment when mothers everywhere are presented with the freshest and most gorgeous flowers in the world.”
She adds, “We’re deeply proud of the role we play in helping our clients’ customers – the spouses honoring their wives who are moms, and grateful sons and daughters saying thanks to their mothers, grandmothers, and great-grandmas.”
A Glance at a Global Holiday
Becoming an official U.S. national holiday in 1914, Mother’s Day originated from the tireless efforts of Anna Jarvis, who in 1908 organized the observance to honor her late mother. Today, more than 50 countries worldwide now celebrate Mother’s Day on various dates and Prime Logistics delivers flowers across the globe for individual observances.
Says Onofre, “While any gift is appreciated, we know that many sons, daughters, spouses, and friends will likely choose to say ‘Happy Mother’s Day with flowers. I’m so pleased that, in many cases, Prime Logistics will have helped to make that happen.”
About Prime Logistics Group
One of four divisions of Prime Group, an international logistics services conglomerate founded in Ecuador in 2001, Prime Logistics serves to streamline, optimize, and expedite freight to and from the U.S. for a wide range of major industries.
With offices in Miami, New York, Los Angeles, and Amsterdam, Prime Logistics capitalizes on its long-time relationships with the major air carriers and ocean lines to offer competitive rates in securing ample space to destinations all around the world.
For information, call 305-592-2044 or visit WWW.PRIMELOGISTICSGROUP.COM.