When the Prime Group moved to its new headquarters complex in 2019, we said goodbye to our former place in the landscape of shipping companies just west of MIA – to land a much more promising position on the map.
In making the move, we made a significant investment in what we want to convey about the vision, business strategy, values, customer service, and the environment where the Prime Group of companies operate.
Granted, our new home office and expanded warehouse component in Doral, Fla., is still within proximity to Miami International Airport – which is of key importance to the historic core of our operation as a worldwide air cargo logistics firm.
But as the Prime Group becomes more widely recognized as a sophisticated global player with diverse services and products, we needed a corporate base of operations that signals we are right-placed for continued growth and expansion of our worldwide brand.
Simply stated, we want our headquarters to represent what the company is going to achieve.
A Big Move
Choosing a new location is an extremely important decision for any business. The workspace needs to capture the essence of your brand personality and identity – the emotional connections that customers have with your business and how its competitors perceive you.
In the global logistics business, with customers scattered across the world, the reality is, the vast majority of our clients may never step foot in our Doral offices.
But for those who do, we want to present them with a space that not only represents us well, but affirms they made the right decision in working with the Prime Group. How they are greeted, what technology they see us using, and where we are located, are all strong indicators of what our business stands for and how successful it is.
Internally, the new office environment communicates to our employees the way we want our business to operate. By choosing this workplace, we have created comfortable and collaborative environment where productivity is key.
None of which is to suggest this shift was easy – it wasn’t. At times, the lengthy process of moving and settling in threatened to disrupt daily operations. Nonetheless, staff remained patient and focused on the task at hand – like the professionals they are. For that I am grateful and thank each and every one of them.
We took the time to do it the right way – after all, that’s what we. So please come by for a visit soon, to see what we mean when we say, “the difference is in the details.”
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