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Recognizing Women’s Achievements: How Flowers Play a Vital Role in the IWD Global Celebration

Hats off to all the incredible women across the globe who are making such a difference in our lives – with invaluable contributions at home, at work and in their communities. In recognition of International Women’s Day (IWD) on March 8, Prime Logistics would like to take a moment to reflect on how we can celebrate these women of distinction and their accomplishments.

Historically, civilization has celebrated powerful women with a gift of flowers. While the flower-giving tradition had roots in ancient Greece and Egypt, it really came into its own in the 1800s Victorian era. At a time when public displays of emotions were frowned upon, giving flowers was a creative, acceptable way to show feelings, affection or admiration. In fact, the Victorians even wrote books about the “specific meanings” associated with the specific types of flowers or floral bouquets created and presented.

Over the centuries, fragrant lotus flowers were popular with the ancients, while in 1946, Italian feminists chose the mimosa flower as a symbol of strength, sensibility and sensitivity in honor of IWD.  Today, white roses are extremely popular, although people love giving and receiving just about every other type of flower. Whatever the species of blooms, though, Prime Logistics and its sister company Prime Fresh Handling play a vital role in assuring the flowers are carefully handled and transported from farm to market on time and in superb condition for our floral industry clients.

Did you know that Ecuador serves as the primary source of flowers for this March 8 holiday each year? It’s true. In fact, that South American nation supplies more than 70 countries around the world with floriculture products. So, our team’s efforts on the ground in Quito and Amsterdam are crucial to advancing the company’s winning strategies at meeting the needs of our valued floral industry customers. When it comes to IWD deliveries, Europe is the number one market.

So, as soon as the Valentine Day floral frenzy is over, our employees have barely a week to recover and get some sleep, before they jump back in and tackle the handling and shipping of fresh flowers for IWD.  That way, on March 8, a woman may be honored with a lovely floral gift presented in appreciation by a loved one, friend or business colleague.

Celebrated for more than a century in both Europe and America, International Women’s Day is a United Nations-sanctioned global holiday that honors women for their cultural, political and socioeconomic achievements. It’s also proven an important call-to-action for achievement of gender equality. IWD doesn’t belong to any specific country, region or group. It’s designed as a global event and each year has a theme. In 2021, that was #ChooseToChallenge, while in 2022, it’s #BreakTheBias.

As the big day approaches, it’s certainly a great time to recognize the achievements of the world’s most powerful women, but it’s also a good time to show support and solidarity for the women we know and love on a personal level. Let’s show our appreciation for what they do day-after-day for our families, communities and society. Most of all, on March 8, let’s recognize these women for serving as role models and inspiring young girls who will ultimately become future leaders.

 

About Prime Logistics

One of four divisions of Prime Group, an international logistics services conglomerate founded in Ecuador in 2001, Prime Logistics serves to streamline, optimize, and expedite freight to and from the U.S. for a wide range of major industries.

With offices in Miami, New York, Los Angeles, Bogota, Quito, and Amsterdam, Prime Logistics capitalizes on its long-time relationships with the major air carriers and ocean lines to offer competitive rates in securing ample space to destinations all around the world.

 

For information, call 305-592-2044 or visit www.primelogisticsgroup.com.

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